Rosa and Blue
Challenge: Customers have their own online store in the UK and deliver across the country
Request: Very expensive sales from advertising and they go into the red, you need to make ROAS x4.
Advertising budget £10,100
Average cost £5.30
Cost per click £0.38
- We brought cold purchases to the site from Facebook and Instagram ads, after which we retargeted site visitors and those who left the product in the cart in order to get cheap upsells
- And we also excluded non-target audiences with low engagement so as not to spend the advertising budget on them